# New Location Launch Quality Assurance

> Catch operational issues during soft openings and the first 90 days before they become permanent habits.

**Industries:** Retail, Restaurant, Franchise, Hospitality

## Challenges Addressed

- High cost of poor first impressions
- Undertrained staff at opening
- No baseline performance data
- Operational issues becoming entrenched habits

Opening a new location is expensive, and first impressions are permanent. Mystery shopping during soft openings and the first 90 days of operation catches operational issues — undertrained staff, supply chain gaps, inconsistent food preparation, broken processes — before they become habits.

Evaluations during launch establish a performance baseline and give management concrete data to course-correct quickly. For franchise systems, pre-opening and post-opening mystery shops can also serve as a condition for final certification.

Accelerated evaluation schedules during the launch window — weekly rather than monthly — compress the feedback loop so that issues are caught and resolved before the location’s reputation is set.

## Key Metrics

- Operational readiness score
- Staff preparedness rating
- Process adherence during launch
- Time to baseline performance

## Related Use Cases

- [Employee Training Validation](https://www.clientsmart.com/use-cases/training-validation)
- [Franchise Performance Management](https://www.clientsmart.com/use-cases/franchise-performance)
- [Brand Standards Enforcement](https://www.clientsmart.com/use-cases/brand-standards)

## Learn More

- [What Is Shopper Scheduling?](https://www.clientsmart.com/learn/shopper-scheduling)
- [What Are Mystery Shopping Reports?](https://www.clientsmart.com/learn/mystery-shopping-reports)

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Source: https://www.clientsmart.com/use-cases/new-location-launch